Allied Live becomes Allied Touring

9/6/2017 11:11am


Allied Integrated Marketing announced today that Allied Touring will succeed Allied Live as the national tour marketing and publicity arm of Allied under the joint leadership of industry veterans Marya K. Peters and Andrew Damer, who will serve as Vice Presidents and co-heads of the division. Allied Touring is a leading agency specializing in touring Broadway shows. Current division head Laura Matalon will depart on December 31 to lead the internal marketing team at Hamilton.  Originally founded by Matalon and former partner Tanya Grubich as The Marketing Group (TMG) in 1998, and becoming Allied Live in 2008, the division has represented more than 70 shows. Based in New York and Chicago with offices across the country, Allied Touring’s experienced staff includes Sarah Dahlberg, Jennifer Gallagher, Meghan Kastenholz, Anne Dailey Meyer, Scott Praefke, Jacqueline Smith, Anne Waisanen & Doug Blemker. Press contact: Shayne Marshall Brown/Sam Rudy Media Relations (212/575-0263)...